Our first meeting and project scope is always without charge. We will provide an honest assessment of what needs to be done and a plan to get there. Often, at this stage, we will save you money - the issues which are holding the brand back are usually several ‘layers’ down.

Brand Audit

On our ‘own dime’ we like to explore a company, brand and product before we have our first meeting with you. First impressions count and we like to evaluate strengths, weaknesses and opportunities before you brief us.

Brand Proposition

Everything starts and finishes with a grounded, coherent and powerful brand proposition. It is the foundation upon which every product and service will be built. We will always ‘stress test’ this before looking at the immediate task. We enjoy finding ‘hidden gems’ that we can elevate and use to transform a positioning.

Branding & Rebranding

Once we’ve helped you decide you are ready to brand / re-brand we can use our partner agency or manage a wider selection process for you. Understanding your roadmap is key. We want to help a brand identity which is resilient and that can sustain future growth and formats.

Brand Narrative

Storytelling, language and tonality are the lifeblood of your brand. Our work before this point will create a rich catalogue of authentic background to draw from. And, just as importantly, we will build a lexicon of language for you and ‘rules of engagement’ - brands should always know what territories are legitimate for their commentary and which are not.

Activation Strategy

Building a strategy, identifying the tactics to bring it alive and developing the programs to optimize all of your touch-points is one of the most satisfying things to do. Not in isolation, but based on your commercial and territorial objectives. Working with international teams to ensure cultural relevance.

Digital Engagement

We will build your strategy and help you implement it. Website redesign, optimization, social media and eCommerce - project managing everything with our partner agency.

Resourcing

Once we’ve got to know each other we can be a helpful resource for agency and personnel recommendations. Our advice comes at no cost - we enjoy connecting good people.